Ewom and consumer decision-making: a bibliometric study

This article presents a bibliometric study on electronic word-of-mouth (EWOM) and its influence consumer decision-making. The objective of this is to map analyze trends, themes, key academic contributions related topic. methodology employed involved data collection from wide range sources such as scientific journals, conferences, books, using analysis techniques. results revealed significant increase in the number studies EWOM decision-making over time. Several emerging themes were identified, including online reviews, role social networks, importance trust transmission reception EWOM. Furthermore, it was observed that majority focus areas marketing communication. research contributes existing body knowledge by providing comprehensive overview trends topics making.